PROJECT OVERVIEW
BAJA FRESH RESTAURANT
Baja Fresh is a chain of fast-casual Mexican restaurants founded in Newbury Park, California, in 1990 and headquartered in Scottsdale, Arizona. The chain emphasizes fresh ingredients, and each restaurant features a self-serve salsa bar.
TOOLS
Sketch, InVision, Adobe XD, Adobe Photoshop
MY ROLE
UI Design, Visual Design, Prototyping
PROBLEM STATEMENT
Baja Fresh restaurant doesn’t have a food pick-up and delivery mobile app.
SOLUTION
I design a mobile app with a pick-up and delivery form. A quick and easy order process.
Baja Fresh restaurant
My role:
Baja Fresh Restaurant Mobile App for Mexican Food Lovers
I designed a mobile app for Baja Fresh Restaurant to complement their website and elevate their digital presence by offering a seamless food delivery solution. This app celebrates Baja Fresh’s Mexican cuisine, providing customers with an easy and engaging way to order their favorite dishes while staying true to the restaurant’s vibrant identity.
Key Features:
Mexican Cuisine Menu Exploration:
Beautifully presented menu showcasing fresh Mexican dishes like tacos, burritos, quesadillas, and more.
Detailed descriptions, ingredient lists, and customization options for every dish.
Food Delivery Integration:
Simple ordering process for delivery or pickup, ensuring customers can enjoy their meals wherever they are.
Location-based delivery options to streamline service.
Cultural Highlights:
Celebrate Mexican culinary traditions with featured items, chef recommendations, and seasonal specials inspired by authentic Mexican flavors.
Loyalty Rewards Program:
Points-based system for earning rewards, discounts, and exclusive deals with repeat purchases.
Real-Time Order Tracking:
Customers can track their orders from the kitchen to their doorstep, enhancing reliability and satisfaction.
Push Notifications and Deals:
Notify users of limited-time offers, new menu items, or exclusive promotions for app users.
Vibrant Design Aligned with Brand Identity:
A colorful and engaging interface that reflects the warmth and zest of Mexican cuisine and Baja Fresh’s dynamic branding.
Baja Fresh Restaurant Mobile App transforms the way customers experience Baja Fresh’s authentic Mexican food by combining convenience, culture, and culinary excellence, making it a valuable addition to their digital ecosystem.