My role:

New Day Whole Health: Empowering Wellness with a Strong Digital and Brand Identity

I collaborated with New Day Whole Health to create a holistic digital presence and branding strategy that supports their mission of promoting wellness through organic essential oil blends. This project included designing a custom Squarespace e-commerce site, developing a brand guide, and launching their YouTube account to expand their reach.

Project Highlights:

• Squarespace E-commerce Website: Built a seamless and visually appealing e-commerce platform to showcase and sell their organic essential oil products.

• Custom Brand Guide: Developed a comprehensive brand guide with color schemes, typography, and design standards to ensure consistency across all marketing channels.

• YouTube Account Creation: Established their YouTube presence to share educational content, promote products, and connect with a broader audience.

• Brand Marketing Strategy:

  Created a tailored marketing strategy focused on digital engagement, social media campaigns, and customer education.

  Provided guidance on leveraging SEO, email marketing, and content strategies to boost online visibility.

• Video Production Tips:

  Shared practical tips for creating engaging YouTube videos, including lighting, sound, and scripting techniques. Suggested video ideas such as product demos, customer testimonials, and behind-the-scenes content to build authenticity and trust.

• Enhanced User Experience: Designed intuitive navigation, detailed product pages, and a secure checkout process to enhance customer satisfaction.

• Marketing Integration: Included links to social media and a blog to strengthen their online

Visit the New Day Whole Health website here:

newdaywholehealth.com

Why This Project Stands Out:

This collaboration demonstrates my expertise in combining branding, e-commerce design, and digital marketing strategies. By providing a cohesive digital presence and tools for audience engagement, I helped New Day Whole Health connect with the customers and grow the business.

New Day Whole Health offers a Functional Medicine approach to wellness. It supports immune and gut health, food sensitivities, hormones, fertility, and more. Services include acupressure, nutrition consulting, and free online resources. Nancy Knudson creates 100% organic essential oil blends for your health.